SEM (Search Engine Marketing)

Search engine marketing (Google Ads & Bing Ads), is an extensive process, where we need to work on your website and web pages, so they can perform in an optimum way on search engine and get better benefits of spending budget in Google Ads 0r Bing Ads. We, at Digital Baba, follow an extensive process for search engine marketing.

Digital baba is Agency in Pune who provides quality SEM services to businesses making them Stand out in comparison with their competition. We ensure Accurate and relevant words to your brand are used to hit correct target audience. Manual audits to check every Search Engine Marketing Campaign and use of correct keywords and Landing Page strategy to grow your Brand.

Being prominent SEM Company in Pune, India, we aspire to bridge the gap between our customer brand and online community by optimizing SEM (Google Ads & Bing Ads) Campaigns to increase visibility of brand.

Digital Baba – we help companies assess their online potential and choose a new direction which utilizes the online marketing and resources most productively.

how can we help you?

Contact us at the Digital Baba office nearest to you or submit a business inquiry online.

“Team Digital Baba have expertise in the field of Digital Marketing, they have helped us Reach more Students who wanted to do a course in our institute via Lead Generation from Facebook Lead Generation ads, Instagram Lead Generation Ads & Google Ads and SEO. They helped us to get Listed Among the Big Service Providers in the Fitness Industry.”

INFI Sports Institute
Director, INFI Sports Institute

Why SEM in Important?

  • Google Ads / Bing Ads / PPC
  • Traditional Marketing

Most of the Users interact with Google Ads / Bing Ads (SEM) Results rather than Traditional Marketing.

SEM Package Includes & strategy

  • Keyword Research
  • PPC Campaign Management
  • Campaign Analysis
  • Monitoring and Reporting
  • PPC optimization
  • Google Paid Advertising
  • Google remarketing
  • Bing Advertising
  • Facebook Marketing
  • Youtube Advertising
  • Other Paid Campaigns

What do our PPC management services include?

When you choose our SEM / Google Ads / Bing Ads / PPC management services for your online ad management solution, you receive a turnkey resolution to developing, managing, and improving yourSEM / Google Ads / Bing Ads / PPC strategy. Plus, you get to partner with an agency that brings over 20 years of experience to pay-per-click campaign management.Get a preview of what our SEM / Google Ads / Bing Ads / PPC advertising management services include:

  1. We provide you with a dedicated account representative
  2. We build a custom SEM / Google Ads / Bing Ads / PPC strategy for your business, industry, and goals
  3. We research anywhere from 400 to 10,000 keywords for your campaigns
  4. We target Google (including search and display), Bing, and Gmail
  5. We use advanced artificial intelligence to research competitor ad strategies
  6. We develop custom ad campaign copy, which we then test for performance
  7. We manage ad bids strategically to maximize your return on ad spend
  8. We optimize current ad copy, design, and targeting to improve performance
  9. We monitor and update account settings to ensure SEM / Google Ads / Bing Ads / PPC performance
  10. We track up to 100 web lead phone calls
  11. We provide regular reports to keep your business up-to-date
  12. And more!

Keep in mind that deliverables for our SEM / Google Ads / Bing Ads / PPC management services will depend on your selected type of campaign and your preferred budget.

Here are a few ways Google Ads allows you to target your audience:

  1. Demographics: One of the best ways to target your customers, the demographic audience targeting allows you to serve ads based on a user’s location, gender, location, and even the kind of device they use to search.
  2. In-market: In-market targeting is one of the most effective ways to target your audience. That’s because it allows you to reach customers that have been searching for products and services that your store offers. This allows you to have a leg up on your competition, since your ads show up — almost intuitively — to customers who are the most interested in your products. Your ads can be served to users that have previously purchased something from your website, or users that are interested in what you sell.
  3. Custom intent: When you set a custom intent audience within Google Ads, you’re able to choose words, phrases, and keywords that relate strongly to those who are most likely to make a purchase on your website. Not to mention, you can also add website URLs, YouTube content URLs, and more to fine-tune your targeting even more.
  4. Remarketing: One of the most beneficial PPC strategies out there, remarketing allows you to essentially re-serve your ads to users who have clicked on your ads before. Remarketing ads are extremely beneficial because they keep your business and products at the top of customers’ minds — especially those who were close to making a purchase before.
  5. Similar audiences: To take your PPC campaign a step further, you can also target similar audiences to the ones that you target with your remarketing campaign. For example, if the overall demographic of your remarketing list is 30-year-old women, and the intent is to purchase skin-softening lotion, you could also serve this ad to other 30-something women — regardless of whether they’ve searched for your product. Their similar interests and demographic triggers the ad when you target in this way.
  6. Content keywords: Targeting specific keywords within the content of your ad allows your ad to appear to users who search that key term. The great thing about targeting with keywords is that you can change them to reflect the season, the holiday, etc. You can hand-craft the keywords you use to target a specific demographic or search intent, too.

Types of SEM / Google Ads / Bing Ads / PPC Campaigns

  • Setup by Google AdWords Expert
  • Defining and creating up to 5 Campaigns Writing text ads
  • Keyword research
  • Unlimited number of targeted Keywords
  • Unlimited Keyword changes
  • Creating Ad extensions
  • Campaign enhancement
  • Ongoing account optimisation
  • Google Analytics integration
  • Webmaster tools integration
  • Monthly reports
  • No fixed term contract
  • Setup by Google AdWords Expert
  • Defining and creating up to 5 Campaigns
  • All types off Display targeting
  • YouTube advertising
  • Mobile app advertising
  • Remarketing
  • Campaign enhancement
  • Ongoing account optimisation
  • Google Analytics integration
  • Webmaster tools integration
  • Monthly reports
  • No fixed term contract
  • Setup by Google AdWords Expert
  • Defining and creating up to 5 Campaigns Writing text ads
  • Keyword research
  • Unlimited number of targeted Keywords
  • Unlimited Keyword changes
  • Creating Ad extensions
  • All types of Display targeting
  • You Tube advertising
  • Mobile app advertising
  • Remarketing
  • Campaign enhancement
  • Ongoing account optimisation
  • Google Analytics integration
  • Webmaster tools integration
  • Monthly reports
  • fixed term contract
  • Setup by Google AdWords Expert
  • Defining and creating up to 5 Campaigns Writing text ads
  • Keyword / Placement research
  • Unlimited number of targeted Keywords / Placements
  • Unlimited Keyword / Placement changes
  • Creating Ad extensions
  • All types of Display targeting
  • You Tube advertising
  • Mobile app advertising
  • Remarketing
  • Campaign enhancement
  • Ongoing account optimisation
  • Google Analytics integration
  • Webmaster tools integration
  • Monthly reports
  • fixed term contract
  • Setup by Google AdWords Expert
  • Defining and creating up to 5 Campaigns Writing text ads
  • Keyword / Placement research
  • Unlimited number of targeted Keywords / Placements
  • Unlimited Keyword / Placement changes
  • Creating Ad extensions
  • All types of Display targeting
  • You Tube advertising
  • Mobile app advertising
  • Remarketing
  • Campaign enhancement
  • Ongoing account optimisation
  • Google Analytics integration
  • Webmaster tools integration
  • Monthly reports
  • fixed term contract
  • Review of Geo-Targeting
  • Review of Targeting Method
  • Review of overall Adwords keyword strategy across devices
  • Mobile Bid Adjustment
  • Review bidding strategy
  • Audit the structure of Campaigns, Ad Groups and Keywords
  • Review of selected campaign’s network
  • Delivery Method
  • Impression share of all elements of the campaign
  • Budget
  • Review and ad copy optimisation
  • Ad Rotation
  • Ad Scheduling
  • Analysis of the landing pages
  • Review of Negative Keywords
  • Review of Ad extensions
  • Change History
  • Analysis of keywords Match type
  • Long tail keywords
  • CTR (click through rate)

Why businesses need search engine marketing (SEM / Google Ads / Bing Ads / PPC) packages?

Here are some of the benefits of using Google Ads in your digital marketing strategy.

  1. It increases leads and customers.
    Google Ads is one of the best tools for lead generation. If your campaigns are set up properly, it has the potential to send extremely targeted leads to your website, opt-in form or other online property.Google Ads allows you to focus on the people who are searching for what your business offers. This means you can continually refine your searches so that only people who want to buy your products or services are sent to your websites through this platform.
  2. It’s a flexible marketing platform.
    Anyone who uses Google Ads regularly will tell you that it’s an extremely flexible marketing platform. It’s suitable for all kinds and sizes of organizations. You can literally turn internet traffic on and off using this system. It is also compatible with a wide range of other marketing platforms and software systems.You can easily customize campaigns to focus on specific types of online users. For example, you can target people by location, the type of device they’re using and the Google-owned website they’re accessing (e.g., Google search, Google Maps, YouTube).You can also set your own budget for specific areas of a campaign. For example, you could set daily budgets and limits on the amount you’re willing to spend on clicks for specific keywords.
  3. You get a high return on investment.
    Unlike other marketing strategies, Google Ads makes you pay only for ads people click on. Once you optimize Google Ads campaigns, you can get a high return on investment, which may not be possible with other marketing strategies.However, this takes time, and you have to find out which approach suits you and your business. To get a clearer picture of what will give you the best results, you have to continually test and track your campaigns. Google Ads is perfect for this because it’s very transparent, and the information you need is readily available.When you find areas of your campaign that give a good return on investment, you should focus your efforts and budget on those areas. If a campaign or parts of a campaign are costing you money, discard them. Invest that savings into successful campaigns and campaigns you will test in the future.
  4. You see fast, transparent results.
    Google Ads is known for delivering quick, straightforward results and reports of your campaigns.It’s easy to analyze the progress of your campaigns because the dashboard gives you all of the information related to each campaign, such as the ads clicked, the keywords that website visitors entered and the cost of clicks.These features make Google Ads an extremely transparent and intuitive system.
  5. It taps into huge, high-quality traffic sources.
    Because of Google’s market dominance and massive customer base, the search giant can send businesses a huge amount of traffic every day, if those businesses have the budget for it.Google prides itself on displaying relevant content and ads, and the company continues to evolve and improve its search engine algorithms to produce the most relevant search results and ads. This has a positive effect for businesses that advertise through Google Ads, as these ads send high-quality leads and visitors to your business’s website, e-commerce store, opt-in form or other online assets. The people Google sends to you are more likely than people coming from other sources to become customers, opt in to your email list, request information or take whatever action you want them to take.
  6. You find out more about your market.
    It’s important to get into the minds of your ideal customers. Understanding your audience makes it much easier to deal with customers and find out what they want.

FAQ (Frequently Asked Questions about Search Engine Marketing / Google / Bing / PPC )

PPC marketing or pay per click marketing refers to the practice of using ads to attract traffic to a website or a specific webpage.

In this marketing model, a client usually bids for keywords related to his niche or business within an advertising platform.

The advertising platform tries to match the advertiser with a relevant audience who are searching for information associated with the same keyword.

Once a person searches for the keywords selected by the advertiser, he will be automatically shown the ads written by the advertiser along with the search query results.

The advertiser, in this case, will only be charged if the person clicks on one of the ads and visits his website or webpage.

So, this results in a win-win situation for all the parties involved as the advertiser gets targeted traffic for his website, and the searcher can find the product/service related to his search query easily by clicking on the ad for the specific product/service.

There are primarily two sites which offer PPC advertising, Google AdWords which is now known as Google Ads, and Microsoft Bing Ads.

There are numerous other sites and ad networks which offer PPC advertising, but they account for less than 10% of market share as these two sites are responsible for almost 90% of the PPC advertising market.

Google Ads allows you to show your PPC on Google search results and other partner sites which participate in Google ads via their AdSense program for publishers.

Bing Ads, on the other hand, allows advertisers to show their PPC ads next to the search results on Bing search engine, Yahoo and MSN sites and other web properties owned by Yahoo and Microsoft.

Yahoo used to have its ad platform a few years ago but abandoned it in favour of a partnership with Microsoft which allowed Yahoo to cooperate closely with Bing.

Travel websites are able to specifically target travel websites as a whole, or identify the specific websites they wish to appear on.

This question is often the most asked one by advertisers who are perpetually worried about the audience they will get with PPC ads.

To answer this question, we will need to understand the difference between search and display advertising.

Both search advertising and display advertising are part of PPC marketing and are a bit different from each other in some areas, whereas they also share some fundamental similarities.

Search advertising PPC ads are shown to users who are searching for something using a search engine.

They are the ads which you see above the organic results on search engine results pages or SERPs.

You can see some sample search ads in the image above.

Google shows several ads from dentists when we type a dentist in London.

It’s quite easy to separate search ads from the search results, as the ads usually have a small green button before the display URL which clearly states the word “AD”.

So, if you choose the search ads option while creating your PPC campaign, then your ads will be shown to people who search for the specified keywords.

Display advertising refers to other ads which are shown on countless websites, blogs, and landing pages which participate in Google AdSense or any other ad publishing program such as Taboola, Outbrain etc.

The above image features a display ad which is shown in the middle of a blog post.

You can find other numerous examples of display ads on the sites which you regularly visit as these are some of the most common means of monetising websites which are used by millions of websites in the world.

If you’ve followed closely, then hopefully you’d have got an answer to the question about who will see your PPC ads. In the case of search ads, your ad will only be shown to the people who have searched for the keywords or phrases specified by you.

Search ads are highly targeted as only users with interest in the product/service offered by you will see your ad.

Display ads, on the other hand, are not as focused and may be shown to anyone.

They have their uses as search ads may be best for someone who is looking for new customers, but display ads outperform search ads if you are looking for branding or want to put your brand name in front of an audience.

The perfect marriage between social media and search engine optimization is Social Media Optimization (SMO). It is referred to as search marketing organization as well. It forms a part of digital marketing in various ways. It enables you to synchronize and syndicate articles to put into different platforms. The sense of perceived ability is hiked with SMO. Your business can smoothly conduct a wind up on web search tool. It allows you to interact with your immediate contacts. For the web guests, you show a considerable amount of enthusiasm for your brand or products, Social Media Optimization (SMO) helps in expanding the flow. It allows shareability depending on the content and the platform. In these ways, SMO has turned a global word in digital marketing.

Usually when I hear this opinion of AdWords, the root cause is due to either running campaigns in house without the appropriate knowledge, or having a bad experience with a “pile ’em high, sell them cheap with hard sales call tactics” type agency.

Running an AdWords campaign without knowing how to use the platform can be a recipe for burning money fast. With the first campaign I ran for a client, I saved almost 50% of their ad spend within minutes as they were serving ads for completely inappropriate search terms. For another client who was running their campaigns using a generic Google helpline, I halved their cost per click from $2 to $1 meaning they were previously spending twice as much money as they had to. It is also not uncommon for me to take an internally managed AdWords account and change the average clickthrough rate from 1-2% to over 10% (and sometimes higher), and get results that return many multiples of ad spend.

All of those are good metrics but I’ll also sort out your conversion tracking so you can track monetary values, which is the ultimate metric to measure.

Setting up an AdWords campaign is quite complicated if you are doing it well, and involves a good knowledge of the platform. It’s not just clicking a few buttons. Setting up a new campaign involves the following, and more :

  • Understanding your advertising objectives
  • Understanding your products and profitability of them
  • Deciding which campaign types are most appropriate
  • Keyword research
  • Creating the correct campaign structure to drive down costs
  • Your campaign ideas may result in several AdWords campaigns being created to be more effective
  • Creating many ‘ad extensions’ to make your adverts more compelling
  • Writing copy for many different adverts
    (It’s not uncommon for a ‘simple’ campaign to have 100’s of ad variations if done well)
  • Creating or providing input to several different banner adverts (if using display)
  • Setting up conversion tracking within Google Analytics
    (this can be simple, but can also be very time consuming)
  • Minor modifications to your website to allow conversion tracking

…and lots more.

This takes a lot of time, but ultimately it means your money will go further, and you’ll get better returns. Well set up campaigns will definitely save you money, and potentially lots of it.

PPC ads allow you to choose the people who will see your ad based on various metrics.

You can target users based on their geographic location, keywords, demographics, affinity, remarketing, and topics.

It’s worthwhile to note here that in terms of targeting there is no better option than PPC ads as they are highly targeted ads allowing you complete control over the audience who will see your ads.

PPC ads are among the most effective method of marketing and easily outperform other marketing methods such as SEO, or content marketing.

Other marketing methods take much longer and often there is no way to measure the results.

PPC ads, on the other hand, deliver quick results, and you can measure your success using several key metrics throughout a PPC campaign.

You have access to campaign statistics, which allow you to see how your ads are performing.

To run a successful PPC campaign, you will need a good understanding of quality score as this single metric is highly important for any PPC campaign.

Quality score is used by both the Google AdWords, and Bing Ads for measuring the quality and relevancy of PPC ads.

It’s well known that the primary goal of search engines is to show relevant results on their SERPs, and the search engines always try to deliver the best result for a user’s search query. Few people understand that the search engines apply this metric to PPC ads also.

Search engines assess the quality of ads based on the ad itself, keywords, landing page to see how relevant an ad is to a searcher’s query.

Your quality score depends on several factors such as:

  • Relevance of your ad text to the search query
  • Click-through rate of your ads
  • Relevance of keywords to ad group
  • Landing page quality and relevance
  • Historical performance of your AdWords account and past ad campaigns

As you can see in the above list, relevancy is the deciding factor and plays the most important role in calculation of quality score.

If you have a high quality score, then Google will assign you a higher ad rankings among all the ads displayed on SERP for the specific keyword and this will also lead to lower bidding costs.

There are many ways agencies charge. The main fee variations are :

  • Percentage of spend (usually subject to a minimum)
  • Depending on number of campaigns and ad groups
  • Fixed fee plus percentage of spend
  • Fixed fee per month

Personally, we don’t like the percentage of spend model. It doesn’t really provide the agency an incentive to lower your ad spend. The more you spend with Google, the more the agency gets paid.

More campaigns mean more things to manage and optimise, but it probably also means your budget will work better.

We price based on the complexity of your requirements. If you need a new ad group to increase performance, we’ll just add it in. Some agencies would charge you more for more ad groups. Our cost is a known cost, depending on the campaigns running. To a large extent, your ad spend budget doesn’t come into it. We’d rather spend time optimising your account than trying to get more money to add in a few new adverts groups.

It is better to leave the SEM activities of your website in the hands of expert professionals, especially, when they are delivering a better ROI. As per your requirement, Digital Baba, the top SEM company in India, can undertake a part or all of the website design, internet marketing and optimization requirements on your behalf at surprisingly competitive costs. Ideally, a comprehensive SEM package is the best option to boost your profits from digital marketing. However, if needed, we can provide custom search engine marketing / PPC services in India.

Transform marketing through Google Ads / Bing Ads

  • Comprehensive analysis of your website or landing page to maximise conversions.
  • In-depth keyword research & categorisation based on phrase match, broad, exact keywords.
  • PPC campaign structuring and improving keywords & adgroups to generate a high quality score.
  • Creating innovative and compelling ad copy uniquely targeted for every adgroup to achieve higher click-through rate.
  • Implementing strategic and targeted Display & Search Pay-Per-Click campaigns.
  • Leveraging proven tactics like Ad Extensions, site links, etc.
  • Filtering negative keywords and search queries.
  • Effective bid management on daily basis.
  • Creating regular performance report.

A Mix of Paid & Traditional Marketing Strategy

  • Traditional Marketing
  • Google Ads / Bing Ads (SEM) Marketing



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