Social Media Marketing (SMM) on platforms like Meta (Facebook & Instagram), LinkedIn, and Twitter (X) is a dynamic and targeted approach that ensures your brand reaches the right audience at the right time. At Digital Baba, we create data-driven, audience-focused ad campaigns tailored to each social platform to increase visibility, generate quality leads, and drive conversions.
As a prominent social media marketing agency in Mumbai, Digital Baba ensures your campaigns are crafted to resonate with your business goals, using tailored creatives, laser-focused targeting, and continuous optimization. With the right mix of content and ad formats, we bridge the gap between your brand and your target audience.
WHY SMM IS IMPORTANT?
More than 80% of internet users are active on social platforms, making it essential for businesses to engage, influence, and convert users through strategic SMM campaigns.
SMM PACKAGE INCLUDES & STRATEGY
- Ad Account Setup and Audit
- Audience Persona Creation
- Campaign Structuring
- Visual & Copy Creative Development
- Lead Generation & Retargeting
- Ad Performance Optimization
- A/B Testing of Creatives and CTAs
- Remarketing Campaigns
- Event Promotion Campaigns
- Video View Campaigns
- Messenger Ads & Click-to-WhatsApp Ads
- Monthly Reporting & Insights
WHAT DO OUR SMM MANAGEMENT SERVICES INCLUDE?
When you choose our Meta / LinkedIn / Twitter Ad management services, you get an end-to-end solution designed to optimize reach, engagement, and ROI.
- A dedicated social media advertising specialist for your business.
- Customized strategy tailored for your industry, budget, and goals.
- Competitor ad analysis using AI-backed tools.
- Design and testing of creatives—static, video, carousel, and story ads.
- Strategic audience targeting (based on location, interests, behaviors, job roles, and more).
- Split testing (A/B testing) for best performing creatives and copies.
- Budget optimization to ensure higher ROI and lower CPC/CPM.
- Retargeting to re-engage users who showed prior interest.
- Lead form integration with CRM or WhatsApp automation tools.
- Regular reporting with actionable insights.
- Integration of custom audiences and lookalikes.
- Conversion tracking setup via Meta Pixel, LinkedIn Insight Tag, and Twitter Conversion API.
Meta platforms offer powerful tools to reach consumers across a wide range of demographics and behaviors. Campaigns on Meta include:
Brand Awareness Campaigns: Drive recognition with mass visibility through Reach and Impressions.
Traffic / Website Visit Campaigns: Direct users to your website or landing pages.
Lead Generation Campaigns: Instant forms to capture leads natively within the app.
Conversion & Sales Campaigns: Target users with buying intent to drive sales.
Engagement / Video View Campaigns: Increase likes, comments, shares, and video views.
Retargeting Campaigns: Reconnect with users who visited your website or engaged with your ads.
Dynamic Product Ads: Personalized ads showing products users viewed or added to cart.
WhatsApp Click Campaigns: Direct conversations through WhatsApp.
Messenger Campaigns: Initiate chat-based interactions.
LinkedIn is ideal for B2B targeting, professional outreach, and lead generation among decision-makers. Our LinkedIn ad services include:
Sponsored Content: Native ads in feed with images or videos promoting your service.
Message Ads (InMail): Direct 1:1 messages in inboxes of professionals.
Text Ads: Small sidebar ads perfect for quick awareness.
Dynamic Ads: Personalized profile-based ads for job roles or ABM.
Lead Gen Forms: Pre-filled forms with user profile data.
Job Promotion Ads: To fill vacancies or announce hiring.
ABM Campaigns: Account-Based Marketing campaigns for enterprise targeting.
Conversion Campaigns: Optimized to drive landing page conversions.
Twitter is a fast-paced network for real-time communication. Great for trends, launches, and awareness.
Follower Campaigns: Grow your audience with relevant users.
Tweet Engagement Campaigns: Promote tweets for more replies, likes, and retweets.
Website Click / Conversion Campaigns: Direct traffic to websites with click optimization.
Video View Campaigns: Drive views to short promotional or testimonial videos.
App Install Campaigns: Boost downloads via promoted tweets.
Trend Takeover / Moment Ads: Sponsored trends to dominate a conversation.
- Interest-Based Targeting: Custom campaigns for users based on pages liked, hashtags followed, and online behavior.
- Behavioral Targeting: Reaching users based on their previous interactions, purchases, and content engagement.
- Demographics & Geolocation: Narrow targeting based on age, gender, language, job title, location, and more.
- Lookalike / Similar Audiences: Targeting audiences who resemble your existing customers.
- Remarketing: Re-engaging users who visited your website, liked a post, or clicked an ad but didn’t convert.
- Custom Audiences: Using email IDs, phone numbers, or CRM data to build targeted lists.
- Event-Based Targeting: Promotion around product launches, webinars, workshops, or seasonal campaigns.
- Build Awareness & Brand Recall: Stay top-of-mind with your audience.
- Drive Website Traffic: Bring users directly to landing pages or e-commerce sites.
- Generate High-Intent Leads: With click-to-lead forms and WhatsApp automations.
- Boost Sales & Conversions: Using retargeting, UGC, reviews, and limited-time offers.
- Connect With Right People: LinkedIn helps reach decision makers; Meta helps reach B2C audience.
- Track Every Penny Spent: Analytics, insights, and monthly reporting ensures measurable ROI.
- Grow Community & Engagement: Drive comments, likes, shares, and interactions.
We recommend starting with INR 500-1000/day for Meta and INR 1500-4000/day for LinkedIn depending on your marketing goals.
Lead generation campaigns may show results in 4-7 days. For awareness or engagement campaigns, allow 2-3 weeks for optimization and brand recall.
This usually indicates a mismatch between your ad promise and the landing page experience. It could be slow website load times, irrelevant messaging, or a lack of clear CTA. Our audit process helps fix these leaks.
This is common when audience fatigue sets in or budgets aren’t optimized. We actively rotate creatives, adjust targeting, and apply smart bidding to maintain momentum.
Yes.
We integrate platforms like HubSpot, Zoho, Salesforce, and WhatsApp CRMs with your ad forms to capture and follow up with leads in real-time.
Absolutely.
While reporting has changed, we use server-side tracking (CAPI), aggregated event measurement, and first-party data strategies to maintain performance.
Reels and carousel ads work best on Meta. On LinkedIn, short-form video and single-image ads with crisp CTAs perform well. On Twitter, short videos with hooks or promoted tweets with polls perform strongly.
Yes.
We run Click-to-WhatsApp ads, integrate them with automation tools like AiSensy or Interakt, and help nurture conversations automatically.
Boosting is limited. Our ad strategies include precise audience segmentation, objective-based bidding, funnel strategies, conversion tracking, and continuous A/B testing—which are not possible via boosts.
We use narrow targeting, exclusion filters, lookalike testing, and performance data to ensure every rupee is spent wisely. Weekly optimizations also plug any leaks.
TRANSFORM YOUR MARKETING WITH SOCIAL MEDIA ADS
- Customized Campaigns aligned to your brand goals.
- Engaging Creatives that stop the scroll.
- Smart Targeting & Retargeting that convert.
- ROI-Driven Strategy & Daily Monitoring.
- Transparent Reporting and Growth Insights.
A MIX OF PAID & TRADITIONAL MARKETING STRATEGY
Wrong shortcode initialized
Traditional Marketing might give you the initial push but Social Media Marketing is your Long Term Asset which will pay off over long time.