SMO (Social Media Optimisation)

Social media optimization, is an extensive process, where we need to work on your website and web pages, so they can perform in an optimum way on social media. We, at Digital Baba, follow an extensive process for social media optimization.

Digital baba is Agency in Worli, Mumbai who provides quality SMO services to businesses making them Stand out in comparison with their competition. We ensure Accurate and relevant words to your brand are used to hit correct target audience. Manual audits to check every Social Media handle and use of correct social media strategy to grow your Brand.

Being prominent SMO Company in Worli, Mumbai, India, we aspire to bridge the gap between our customer brand and online community by optimizing Social Media handles to increase visibility of brand.

Digital Baba – we help companies assess their online potential and choose a new direction which utilizes the online marketing and resources most productively.

how can we help you?

Contact us at the Digital Baba office nearest to you or submit a business inquiry online.

“Team Digital Baba have expertise in the field of Digital Marketing, they have helped us Reach more Students who wanted to do a course in our institute via Lead Generation from Facebook Lead Generation ads, Instagram Lead Generation Ads & Google Ads and SEO. They helped us to get Listed Among the Big Service Providers in the Fitness Industry.”

INFI Sports Institute
Director, INFI Sports Institute

Why SMO in Important?

  • Organic (SMO) Marketing
  • Paid Marketing
  • Traditional Marketing

Most of the Users interact with Organic (SMO) Results rather than Paid Marketing or Traditional Marketing.

SMO Package Includes & strategy

Our clients are often surprised by the possibilities we present to them; by thinking outside the box and get results by applying the following strategy:

  • Adding social widgets and badges
  • Installing social sharing buttons
  • Initiating social sign-ins
  • Starting social interaction
  • Creating shareable content
  • Sharing relevant quality content regularly
  • Building and optimizing the social pages
  • Competition analysis
  • Monitoring the metrics

SMO Monthly Plans

Packages Basic Standard Premium
Facebook Profile Fan Page Setup YES YES YES
Logo Cover Photo Design YES YES YES
Posts Per Month 8 15 25
Creating Promotion Pages YES YES YES
Facebook Analytics Tracking YES YES YES
Facebook Event Creation NO YES YES
Creating Communities & Groups NO YES YES
Account Maintenance NO YES YES
Facebook Ad Campaign Management Additional Charges Additional Charges Additional Charges
No. of Facebook Page Likes 50 100 150
To Get More No. of Facebook Page Likes Additional Charges as Per Facebook Paid Plan Additional Charges as Per Facebook Paid Plan Additional Charges as Per Facebook Paid Plan
Packages Basic Standard Premium
LinkedIn Profile Setup YES YES YES
Cover Photo Design YES YES YES
Increasing Friend’s Network 5 10 15
LinkedIn Company Page Creation YES YES YES
Increasing Company Page Followers YES YES YES
LinkedIn Group Page Creation NO YES YES
LinkedIn Posts Per Month 8 15 25
LinkedIn Company Profile Content NO YES YES
LinkedIn Profile Maintenance NO YES YES
Packages Basic Standard Premium
Instagram Account Setup YES YES YES
Creation of Custom Business URL YES YES YES
Monthly Instagram Posts 8 15 25
Increasing Instagram Followers YES YES YES
– Profile Details
– Images to share and post on Social Media Sites
– Videos to share and post on Social Media Sites

Why businesses need social media packages?

Advantages of Social Media Optimization

  • Brand recognition
  • To find new customers
  • Spread the buzz about your products and services
  • Advertise & manage campaigns for your business, products or services according to best standards and practices
  • Create a loyal fan following
  • Enhance the number of followers in Social Networks
  • Proper management of your social media
  • Guidance from a social media expert on how to make the most of social media
  • Social Media provide a social signal which is good for SEO
  • Increase engagement and customer satisfaction
  • Increase the number of social votes and followers

FAQ (Frequently Asked Questions about Social Media Optimisation)

SMO is the abbreviation of Social Media Optimization. It helps in optimizing the social media activities of your company. SMO enhances the visibility of your company’s profile on social media. SMO keeps the people engaged in your company’s website. It compels others to share your content with other people on the social media platform. SMO can refer to the software tools that do this process automatically for you. SMO can also refer to the website experts who work on such projects for their clients. The main aim of SMO is to promote your website on social media and increase the traffic of your website.

Along with SEO, having SMO is an added advantage for your website. Even you have done SEO for your website. SMO increases your presence on the social media platform. Being active on social media can help you become more highlighted. SMO enhances the speed of your online reach. SMO helps in attracting more traffic for your website through social media contact and sharing. SEO focuses on creating traffic through a search engine while SMO generates traffic from sources connected with social media. SEO, coupled with SEO, can provide your website with better rankings. This will help in generating more leads and higher conversion rates.

An SMO does the following works:

  • Manage the online reputation of your business.
  • Generate huge traffic for your online website.
  • Promote credibility of your business.
  • Create quality contents worthy of being shared.
  • Ensure faster sharing of your business details through the installation of sharing buttons.
  • Optimize your social media profile.
  • Add social badges to your website.
  • Update social media content regularly.
  • Brand Awareness Creation.
  • Maintain social interaction with customers.
  • Keep track of recent social media trends.
  • Analyze your social profile and suggest changes.
  • Monitor and evaluate your social media account.
  • Research and implement the best social media strategies.
  • Increase conversion rates and business revenue

If seen from a marketing point of view, a hashtag is a unique strategy that is used to categorize messages on social media sites. The # symbol is preceded before the tag that would follow next. People with similar interests will pay attention to the hashtags. In social media sites, it turns out to be the identification and facilitates your search. It is now compulsory to use hashtags because they increase the organic reach to your post. They trigger the followers count to your post. They give real-time information, and that is why you should apply hashtags. Hashtags enable building a better brand base on social media.

The perfect marriage between social media and search engine optimization is Social Media Optimization (SMO). It is referred to as search marketing organization as well. It forms a part of digital marketing in various ways. It enables you to synchronize and syndicate articles to put into different platforms. The sense of perceived ability is hiked with SMO. Your business can smoothly conduct a wind up on web search tool. It allows you to interact with your immediate contacts. For the web guests, you show a considerable amount of enthusiasm for your brand or products, Social Media Optimization (SMO) helps in expanding the flow. It allows shareability depending on the content and the platform. In these ways, SMO has turned a global word in digital marketing.

In the Digital Marketing World, both SMO and SMM are important. While SMO optimizes your website, SMM publicizes your website. While SMO focuses on enhancing your website’s performance on social media, SMM focuses on branding and campaigning of your website. While SMO emphasizes the social sharing of your website, SMM researches to find out the opportunities for your website. While SMO forms the organic part, SMM forms the non-organic part of the social media. While SMO attracts more visitors, SMM keeps the visitors engaged in your website. While some say SMO to be a part of SMM, others say SMM is the next step of SMO.

Search engine optimization makes the internet users reach your site easily. On the other hand, social media marketing is an important part of SEO. Nowadays, every individual is active on social media platforms. Twitter, facebook, google+, Instagram, and LinkedIn are some popular social media websites used by a huge number of population around the world. Reaching people through social media becomes easier for your business as people get the relevant information through these platforms. If your posts are getting more shares and engagement on the social media platform, the rank of your website becomes higher in the search engine results page. So SMO is related to SEO in terms of reaching more people on the internet.

Social media platforms are hugely popular all over the world. Many people, places, businesses are connecting each other with the help of social media through the internet. Social media directly does not impact the SEO of a website, but it affects its traffic, online visibility, brand recognition, and online authority. Social media highly drive these things in business. Although social media do not have any direct impact on SEO, it boosts the popularity of the business and online visibility in a different way. That ultimately helps your business to rank higher indirectly. Therefore, social media has an important role to play in terms of online visibility.

ROI stands for “return on investment.” What that means for your social media strategy depends on your organization’s objectives (brand awareness, revenue, customer satisfaction, etc.). But generally speaking, social media ROI is the sum of all social media actions that create value. After all the time, money, and resources put in—what’s the return?

If you were measuring ROI by revenue, for example, a simple formula to do that looks like this:

Revenue / investment (people hours, ad budget, etc.) X 100 = social media ROI (as a percentage)

So, if you made $1,000 in revenue from social media on a $500 investment, your profit is $500 (remember: profit = revenue – investment). And then your calculation would be: $500 profit / $500 investment X 100 = 100% return on your investment.

But that’s not a catch-all formula for proving social ROI. Again, there isn’t one definition (here are a few more common social ROI formulas).

Not every organization will be able to attribute revenue directly to social media. Nor should they. Value isn’t always measured in dollars and cents. Tethering ROI to such a strict definition prevents you from identifying other ways an investment might be paying off.

If your goal is to drive brand awareness, you would measure success against metrics such as audience reach and engagement, not profit.

If you’re not sure what to measure, ask yourself what kinds of things your target audience did after exposure to your campaign. Did these actions align with your goals? Where did they fall short? How can they be improved for next time?

If you need another way to consider your social media ROI, think about the ratio between gain and cost, which includes things such as:

  • Labor
  • Training
  • Development
  • Social media technology
  • Agencies and consultants
  • Social media advertising budget
  • Business overhead

To calculate the value of certain actions (purchases, page views, downloads, sign ups, etc.) look to analytics to determine which ones came from social media. This helps you define your social media ROI and prove the value to your organization.

If you’re looking to improve SMO for your business, it’s important to be strategic about it. SMO does not mean create every type of social media profiles just to be “cool”. Instead, it’s thinking about what social media platforms would be most beneficial for your business to share information about products/services and communicate to your audience.

Create a Strategy

First step is to create a social media strategy helps you lay the foundation for what you want to accomplish and who you would like to reach.


  • Focus on setting up social sites that hold value to you
  • Establish what type of content you would like to share
  • Identify what business opportunities you have on social
  • Identify what target audience you are trying to reach


Optimize Site & Profiles  

Help customers and prospective customers find you by creating a consistent brand presence on your social profiles and website.


  • Make sure username, profile photos, bio are consistent to your website.
  • Fill out social profiles completely. There more complete it is, the more it’ll stand out.
  • Add share buttons to your content; make it easier for users to reshare content
  • Group and display links to social media accounts prominently on your website


Make Content Shareable 

Content marketing is the heart and soul of social media. Without it, what would we be reading on our Facebook and Twitter profiles? You can’t be successful on social media without sharing quality content, and you can do this two ways on social media:

1. Curated content – shared content found from other sources

2. Original content – content written by you to purposely share on social media

Social content should incorporate a mix of both. Other things to keep in mind:


  • Quality is better than quantity – useful, relevant content is what gets read and reshared.
  • Optimize title tags for sharing – incorporating the right hashtags and keywords in your social post, headline, and body content can help that content find the right reader.


Use Images & Videos

The most successful way to ensure your content gets seen in social media is by adding image to that content.


  • Add high quality images to posts whenever possible.
  • Including a featured image to your blog post will ensure that an image is associated with that content, no matter where it’s shared.


Adhere to a Schedule 

What’s the point of posting something fabulous if no one is there to see it? There’s an optimal posting time for every social media channel. Finding the right one depends on who your target audience is and what social site you’re using. According to Sprout Social, these are the most optimal times to post:

Facebook: 1-3 pm

Twitter: 12-6 pm

LinkedIn: 7-8 am; 5-6 pm

Pinterest: 8-11 pm

Instagram: 3-4 pm

Google+: 9-11 am

Track & Improve 

The only way to improve your efforts and see where you’re going is to look at where you’ve been. Just like SEO, you’ll want to track your SMO with social media analytics. Shortened URLs ( and UTM codes allow you to attribute website traffic to a specific social media campaign or post. You’ll be able to see which one of your social posts gets the most engagement from your audience. From there you’re able to make adjustments to your social media efforts and make drastic improvements to your SMO.

Yes! It is better to leave the SMO activities of your website in the hands of expert professionals, especially, when they are delivering a better ROI. As per your requirement, Digital Baba, the top SMO company in India, can undertake a part or all of the website design, internet marketing and optimization requirements on your behalf at surprisingly competitive costs. Ideally, a comprehensive SMO package is the best option to boost your profits from digital marketing. However, if needed, we can provide custom social media optimization services in India.

Transform marketing through social media

We help you differentiates your brand from competitors and provides benefit to consumers by driving engagement through social media channels.
We optimize our approach based on our data and analytics to meet your special needs and satisfy your marketing objectives.

As a part of social media management, we often integrate social media marketing to allow businesses to present ads to targeted groups. This can compliment a social media package and balance the presentation of your materials between an organic and paid reach. Our team will work with you to come up with a plan that will optimally promote your business.

  • High quality postings
  • Ratings and reviews
  • Question and answers sites
  • Slideshare
  • YouTube channel creation
  • Blog creation and customization
  • Social bookmarking
  • Brand page creation
  • Image Sharing over Flickr, Pinterest and others
  • Finding new targeted followers
  • Conversion tracking setup
  • Business page optimization
  • Spam monitoring
  • Social media competitor analysis
  • Monthly progress report

A Mix of Paid & Organic Marketing Strategy

  • Paid (SMM) Marketing
  • Organic (SMO) Marketing



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